Niyati Shah is an entertainment attorney currently working with Prime Videos and Amazon Studios as a consultant in their India Originals business.

She started her consulting with Prime Video and Amazon Studios more than a year ago and drives transactions and documentation for over 100 original titles on the slate. Her work spectrum ranges from negotiating and structuring development deals, production deals, marketing and in film branding deals – the entire lifecycle of OTT content from pitch to launch. She is also an experienced litigator in the areas of trademark and copyright infringement – this experience vastly allows her to mitigate potential risks while developing content itself.

Right before Prime Video and after having worked at law firms for 6 years, Niyati followed her academic pursuit and earned herself a master of laws with a specialization in media and entertainment law from our University of Southern California. At USC, she was an active part of the student bar association and the entertainment law society, bridging entertainment law students to the art and commerce of the sector. She graduated magna cum laude and returned to India to join Prime Video.